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Art Auctions: Truth, Fiction, and Fraud

by M. Malveaux

Online art auctions have become a popular place for bargain-hunters looking for art that has investment potential. But the honest emerging artists who offer their works for auction sometimes seem overwhelmed by assembly-line art knock-offs and unscrupulous, deceptive sellers.

The kind of crime we're talking about here involves the person of the artist himself/herself. Some people fail to grasp the nature of this deception so let's put it in a context anyone can understand:  If a person claimed that he was selling a painting by Rembrandt when he had actually painted it himself you would see this as fraud, wouldn't you?  The thing some people miss is that when a person claims to be an outsider artist when he/she is really an art student or a trained professional, he/she is acting in a similarly deceptive and dangerous manner.

The technical name for value based on history is "provenance", which we'll talk about in a moment. People who shop for outsider art do so because they are interested in the mind and the story of the untrained artist. They are interested, too, in the message of that artist. An outsider artist is generally thought to give insight into the human soul outside normal perceptions. Whether accurate or not, this assumption of special perception dramatically changes the value of works of art.

When a twenty-something artist claims to be a barely-literate old man who took up painting to comfort himself after his wife died, that's a serious deception. Beyond being dishonest, we suspect that this could be considered fraud because people are buying the art based on what they believe to be the story of the painter. They may love the art, too, but they are paying a given amount based on its perceived value.

Returning to a previous example, a painting might be as skilled in its execution as a Rembrandt, it might be every bit as moving, but if it wasn't painted by Rembrandt it's going to be worth far less. Likewise, a piece of "alternative art", regardless of it's appeal on other grounds, is worth more or less based on who produced it, and "Outsider Art" has a value all its own.

When a trained professional pretends to be an outsider, he is deceiving potential buyers to affect provenance. To pretend to be someone you are not is a misrepresentation that cannot and should not be allowed. Trying to equate the use of phony biographies with the use of a "brush name" only increases the offense against collectors and common sense. 

Returning to the subject of pricing in the art world, we must rely on the provenance of a piece to determine the value. This is the idea of market value based on history. Provenance is the reason an original Rembrandt or Picasso or Pollock is worth hundreds of times the value of even the most faithfully executed copy.

Provenance is not only a part of art valuation, it is the essence of it. When someone lies about the artist who painted a piece, he or she is misrepresenting the provenance of that work. There can be only one reason why an artist would do this that we can think of, and it is to artificially inflate the value of the work. That artificial inflation is what may make this act a criminal matter.

Now let us consider why such misrepresentation seems to be proliferating. One answer is that the Internet makes it easy to misrepresent oneself, but shouldn't those who profit from such deception also bear some responsibility? Does eBay look the other way as unscrupulous art hucksters take advantage of a trusting public?  Once our answer would have been 'no,' but now we are not sure. We DO know that others have complained about artists using false identities and fabricated 'histories' and to date eBay has, to our knowledge, failed to act. Perhaps art fraud and just isn't a big deal to them as long as they can make a buck off of it. Or perhaps they just need the force of many complaints, in which case you can help. 

Whatever happens in the future, surely eBay staff cannot plead ignorance as an excuse. In addition to complaints made, there have been published articles about the problem of art misrepresentation on eBay. Read the Picklebird Article on eBay art. (opens in a new window) - The last few paragraphs should prove very enlightening to many art buyers. Anyone who cares about truth and/or value in art should be outraged. Buyers are being robbed by a few unscrupulous sellers. The only solution is for buyers and sellers who care about truth and honesty to act.

As dismal as this looks, there is some hope: You can be part of the solution. Be a wise buyer. Investigate sellers of art. If someone is trying to mislead you as to the identity of the actual painter, you're dealing with fraud which needs to be reported. The FBI has an Internet complaint form specifically for such Internet fraud operations. This form does not obligate you to act in any way and your information can be kept confidential. You are simply providing information that they need to combat fraud. The address is http://www1.ifccfbi.gov/cf1.asp. (opens in a new window).

Should you also report possible forgers to eBay Safeharbor? We would say yes. Although eBay seems less than interested in cleaning up their act, they certainly have some liability in the matter. For instance, if you bought a painting thinking it was produced by an outsider artist and then you find out it was a forgery (produced by someone other than the claimed artist) and eBay KNEW this, can they not be considered a party to the crime? The legal system has yet to decide but we hope victims will consult with an attorney and they State's Attorney General.

As is often the case in this world, evil will always triumph unless people of good will act to stop it. Sometimes that means you are the one who must act. One good person may make all the difference in the world. If you consider yourself to be a good citizen then it is time to show it: do something! Stop the crooks in their tracks before more people are ripped-off. We are doing our part with articles such as this and sometimes this type of exposure is sufficient to bring about change.

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Christa D. Haight, Curator
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